David Yurman

  • Manager, Digital Analytics

    Job Locations US-NY-New York
    Posted Date 1 month ago(1/16/2019 5:42 PM)
    Job ID
    2019-1213
    Category
    E Commerce
  • Overview

    David Yurman is a luxury fashion company that is unconventional in its approach to design, as well as its approach to serving the customer. In order to better use our digital platform as a channel for both growth and innovation, we are seeking a Digital Analyst who will help forge a path toward becoming a truly data driven company that uses quantitative and qualitative data to better understand our customers and ultimately build products that add value to their onsite experience.

     

    The Senior Analyst will report to the Head of Ecommerce and support the Director of Ecommerce and Senior Director of Digital Marketing. As Senior Analyst, you are responsible for driving Ecommerce performance by using data-driven insights to make recommendations on how to improve the Ecommerce business. You will use both web and mobile analytics to shape the strategic direction of the digital business and the digital marketing strategy.  You will be an ambassador for self-service reporting tools and will support company growth by taking ownership of the data collection and tag management tools that facilitate insights representing customer activity across our platforms. You’re a curious, highly motivated, quantitative-minded thinker who enjoys learning, educating an organization about its customers & their behavior, and deriving actionable insights in a luxury brand that wants to be at the forefront of luxury Ecommerce innovation.

    Responsibilities

    • Create and manage implementation of analytics tracking requirements to measure feature and/or overall product performance
    • Design methodologies for tag documentation, testing protocols, ensuring data consistency, and data retention architecture.
    • Develop and/or optimize existing automated reports and dashboards that monitor and track digital behavior and sales
    • Use aforementioned reports and available digital analytics tools to provide actionable insights to key stakeholders
    • Measure and optimize for customer acquisition and retention across all digital marketing channels: email, social & display media, SEO, SEM
    • Drives personalized marketing by developing consumer 360 view to improve precision targeting across the brand for paid, owned, and earned media
    • Provide analysis and insights for marketing campaigns and marketing channel ROI:  estimate marketing impact and efficiency, return on investment, brand equity, profit, and market share
    • Collaborate with product managers, marketers, and analysts to integrate analytics into strategic-minded dashboards, program-based reports, and ad-hoc analyses.
    • Connect web analytics data with sales and customer data to derive additional insights, develop advanced lifetime value analysis, intelligently segment our audiences and perform cohort analysis
    • Develop segmentation and targeting strategies specific to various marketing campaigns and programming
    • Support creation of reporting materials for the Board of Directors and senior leadership

    Qualifications

    • 4+ years of relevant site analytics experience (eCommerce preferred).
    • A deep understanding and experience with front-end tag creation, log collection, data retention architecture, and data analysis.
    • Strong familiarity with Google Analytics, Adobe Omniture and/or another site analytics reporting tool from a site tagging and data collection perspective.
    • Proficiency in ad pixeling strategies and reporting on marketing campaign performance
    • A willingness to collaborate and cultivate relationships with third-party marketing vendors
    • Experience architecting data collection solutions even more so than creating reports.
    • Comfort with A/B Testing methodologies, crafting targeted custom variables, segmentation, and reports.
    • A love for challenges and problem solving to be addressed via strategic thinking.
    • A highly analytical mind with a demonstrated ability to conduct and interpret quantitative and qualitative analyses.
    • The ability to work with little supervision while managing multiple priorities; quickly adapt in a rapidly changing environment and a strong sense of accountability and ownership.
    • Comfort drawing insights from analysis and building support for your perspective, having a keen eye to simplify complex, large data sets into easily digestible visualizations.
    • Well-versed in building site analytics dashboards and reporting collateral for various constituents within the organization.
    • The ability to be a quick learner who thrives under ambiguity.
    • A great team player with a strong value system, unquestioned integrity and solid listening skills.

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