David Yurman

  • Senior Manager of CRM

    Job Locations US-NY-New York
    Posted Date 1 month ago(3/21/2019 11:26 AM)
    Job ID
  • Overview

    The Senior Manager of CRM will be a data-driven, client-centric professional with an expertise at driving overall retention and qualified acquisition into the David Yurman brand. He/she will be familiar with a wide range of database marketing, customer segmentation & targeting, loyalty program development, clienteling support, and identifying ideal partnerships to help drive new acquisition.


    The ideal candidate possesses analytical thinking and can work seamlessly with a team of Analysts to leverage client insights and turn into actionable CRM strategies & plans. Adept at analyzing marketing campaign effectiveness and sharing ROI analysis with key stakeholders.



    • In partnership with VP – develop and execute data-driven, omni-touch point CRM strategies to drive sales & loyalty
    • Defining key client segments for improved targeting and CRM program effectiveness
    • Manage budget related to CRM activities and measure ROI of each initiative
    • Work with Marketing team on incorporating CRM plans & programs into 360 Marketing strategies, directives and recaps
    • Seek premium partnerships to help drive new client acquisition into the brand and develop contact strategies for retaining and growing clients into loyalists
    • Work with CRM vendor, Adobe, to develop targeting for direct mail/email campaigns and analyze results
    • Partner with Analysts and VP to automate and share reports, including monthly CRM scorecard with key stakeholders of the business
    • Manage day to day Voice of Customer program and analyze and share results
    • Develop and execute all components of Customer Loyalty program and measure effectiveness
    • Develop quarterly and annual CRM reviews to share critical campaign effectiveness with key stakeholders
    • Develop comprehensive clienteling strategy and tools to support DY Retail boutiques
    • Manage and develop CRM Coordinator


    • Minimum of 7 years working experience in CRM/direct marketing; proven trajectory of success in past roles
    • Experience in Retail CRM
    • Passion for understanding consumer insights and consumer behavior
    • Experience in managing a team
    • Business experience in a global environment
    • High Proficiency in Microsoft Software Applications
    • Knowledge in segmentation, targeting strategies
    • Knowledge of Adobe Campaign and Analytics tools, preferred
    • Strong communication skills, both written and verbal
    • Strong quantitative skills and the ability to frame business problems analytically
    • Proven working ability in the following areas:
      • Study design: segmentation, focus groups, ethnographic studies etc.
      • Data harmonization and modeling
      • Strong understanding of financial metrics
      • Strong leadership and management skills
      • Retail sales environment knowledge



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